Our Brands

Our brands are the physical manifestation of everything we believe creating a life well-lived. Find out more about each brand below to see how you can integrate The Art of XYZ into your world.

XYZ

EXERCISE EVERYTHING YOU ARE

Creating meaningful cardio experiences in person and online to build physical, mental and emotional strength.

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SOJOURNAL

UNIQUELY FULFILLING JOURNEYS

Supporting personal transformation through active and adventurous movement

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ATMAOLOGY

FEED YOUR NAUGHTY SIDE

Making healthy sexy by nourishing the naughty side of our souls

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ONE TEN

MAKE YOUR MARK

Helping young adults find the warrior within by fostering empowerment through movement

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AOXYZ Website Images Brands XYZ Hero 10
AOXYZ Website Images Brands XYZ Hero 8
AOXYZ Website Images Brands Sojournal Hero 1
AOXYZ Website Images Brands Sojournal Hero 2
AOXYZ Website Images Brands Atmaology Hero 1
AOXYZ Website Images Brands Atmaology Hero 2
AOXYZ Website Images Brands One Ten Hero 2
AOXYZ Website Images Brands One Ten Hero 1
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XYZ

We are

WHOLEHEARTED

We harness the power of the heart, both as an enabler of pure physicality and as the source of our capacity for love

COLLABORATIVE

We encourage a sense of community, a shared buzz of like-minded souls

INTENSE

We are committed to the workout, immersing ourselves in the energy for fitness that truly delivers

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SOJOURNAL

We are

SOULFUL

Articulating deep emotional feeling. Expressing profound and inspiring benefits

SOCIAL

Creating a shared experience. Feeling harmonious, inclusive, open and welcoming

SENSUOUS

Appealing to all the senses. Describing the experience in evocative and expressive ways

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ATMAOLOGY

We are

PROVOCATIVE

Deliberately delivering seduction and sexiness to the world of health and wellness

DARING

Not being afraid to do things differently with brave ideas and beautiful communications

IRRESISTIBLE

Deliciously sensual foods from clean, natural ingredients that keep you coming back for more

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ONE TEN

We are

COURAGEOUS

A challenging yet supportive environment, in which continued success demands the letting go of fear

FOCUSED

Single-minded dedication that enhances the brain’s aptitude for commitment, concentration and clarity

POSITIVE

Goal-oriented to encourage positive breakthroughs and instil a sense of achievement and hope